It is the discovery of the uniqueness of each individual which makes portraiture so interesting to the photographer and to the viewer.

When the heart of the subject is revealed, then the photo will speak to everyone who sees it.

When a specific feeling or image needs to be projected, then creating the correct atmosphere to project that concept for the viewer must become the focus of the photographer. Using lighting, props, positioning and careful shooting, this can be accomplished. For example, a business executive portrait would need to capture the individual's dignity and leadership qualities.